Most church tech teams feel overwhelmed by the constant flood of communication needs—what if there’s a smarter way to reach your congregation without breaking the bank? Chris Higgins, the creative force behind church communications at St. John’s in Orange, shares how he turned a volunteer gig into a vital, multi-faceted role—proving that with the right mindset, you can do more with less, and make a lasting impact.
In this eye-opening conversation, Chris reveals how his background in art and tech seamlessly merged to revolutionize his church’s communication, from websites to social media. You’ll discover how a small budget can generate powerful results when you understand your audience and leverage the right tools. We break down practical strategies around multi-channel outreach—print, digital, social, and even email—demonstrating how consistency and creativity can turn even the simplest message into a viral moment. They discuss how churches often struggle with over-communication, and Chris shares his checklist for ensuring messages are clear, comprehensive, and reach the right people at the right time.
You’ll learn why messaging matters more than ever in a digital world where attention spans are shrinking—and how a thoughtful approach can mean the difference between being ignored or inspiring action. We explore real stories—like a viral cheerleader post that built community pride—and how churches can implement these lessons today to amplify their mission, regardless of size or budget.
This episode is perfect for pastors, communications directors, volunteers, or anyone involved in church outreach who wants to make their message stick. If you’ve ever felt unsure about how to navigate social media or digital church communication, or just want to maximize your resources—this episode will give you practical insight, renewed inspiration, and a fresh perspective on doing more with less.
Chris Higgins is the communications director at St. John’s Lutheran in Orange, known for his creative expertise in digital media and his passion for spreading the gospel through innovative, accessible messaging. His journey from volunteer to vital staff member illustrates how purpose-driven church tech can genuinely transform community engagement.
Whether you’re new to church tech or a seasoned pro, you’ll walk away with proven tactics for increasing reach and engagement—plus a new appreciation for the art and science of church communication. Hit play now and discover how your church can rise above the noise and truly connect